Generation Zoomers and IT

Automation is their mantra, design is their religion, and routine is enemy number one. How a generation raised on social media and smartphones is breaking the foundations of the IT industry.

Introduction

More and more often, we hear from businesses about the problems and challenges that generational change and the arrival of the Zoomers generation to work bring. They haven’t just come to replace us – they’ve come with demands. Having grown up in an era of instant access, flawless interfaces and endless content, they bring not only skills but also revolutionary impatience.

What is Generation Z? What are their characteristics?

Their DNA is digital intuition. The smartphone is an extension of the hand, the Internet is their native element. They do not master technology; they swim in it. And when they enter the world of corporate rules and IT solutions, their gaze is like a laser beam, highlighting everything outdated, inconvenient, meaningless.

Digital Generation Manifesto: "Automate or Die"

Who are zoomers? What are their characteristics?

Their main message: "No to routine!" For Zoomers, repetitive, monotonous tasks are not just boring. They are an insult to their intelligence, a theft of precious time in an era when the world is changing at the speed of TikTok. Manually merging data from Excel into a CRM? Monthly reports that take hours to compile manually? The creaking wheels of outdated processes?

"This is not work, this is slavery," will be heard by those who are in no hurry to implement automation or forget about the convenience of interfaces and focus on the functionality of IT solutions. And the consequence is a shortage of employees and the inability to attract talent.

And we must remember - Zoomers do not wait, but can take Low-Code/No-Code tools (Airtable, Notion, Bubble) and solve their problems. If the company does not automate, they will automate bypassing or go to where it is done. Their requirement: technologies should free up creativity, and not chain them in the chains of routine. However, at this moment they are unlikely to think about security.

Documentation: not a dusty volume, but a living instrument

Remember those thick manuals gathering dust on virtual shelves? For Zoomers, they are artifacts of the Stone Age. They demand clarity, accessibility, and relevance. "How does it work?", "Where does it go?", "Who is responsible for this?" - the answers should be found in 30 seconds, not after hours of digging through chats or colleagues.

Their ideal is visual guides: dynamic diagrams, short videos on typical work scenarios, interactive/game knowledge bases. A clean, structured Notion wiki instead of disparate files. Documentation is not bureaucracy, but oxygen for efficiency. If a process is not documented simply and clearly, it practically does not exist for Zoomer. And therefore, it is impossible to follow.

Design: When convenience is not a privilege, but a right

Zoomers are a generation raised on Apple's flawless UX, Instagram's fluidity, Spotify's personalization. Their tolerance for a clunky interface, a glitchy button, or confusing navigation approaches zero. This applies to EVERYTHING: from a public SaaS product to an internal portal or corporate email.

The user's pain is the business's pain. If an internal system requires 10 clicks instead of one, if it slows down or looks like it's from 2005 or requires six months of training, Zoomer will sabotage its use or look for workarounds. Mobility is the Holy Grail. A product that is not adapted for a smartphone is stillborn for them. Their mission: to banish "pain" from every pixel of the user's path.

Rules? Only with an explanation of "Why?"

Blindly following regulations "because it's always been that way" is a red rag. Zoomers are the generation of "why-ers", meticulous and skeptical. They demand transparency and meaning for every rule, every process, every line in the report.

"Why do I need to fill this out?", "What value does this create?", "Can't it be simpler?" are their legitimate questions. If there is no answer, or if the answer is unconvincing, the rule will be ignored or challenged. They are not rebels for the sake of rebellion; they are rationalizers, looking for an optimal path. Companies that are not prepared to explain rather than command will face silent sabotage or churn.

Yes, it may seem inconvenient, but it is a great opportunity to break down old patterns that prevent a business from being flexible and adaptive.

Culture: flatness, transparency, humanity

The towers of corporate hierarchies are cracking under their pressure. Zoomers value expertise, not titles. They want direct access to information and people, the opportunity to speak out and be heard, to work in flat-structured teams where ideas are more important than positions. Slack, Discord, Figma are their natural "spaces" for collaboration.

They have a keen sense of falsehood. Corporate pathos, empty promises of a "family atmosphere" - their lie radar is working at full speed. They demand authenticity and real action in the area of mental health (no toxic overtime!),

Epilogue: The future belongs to those who dare to simplify

The arrival of Generation Z in IT is not just a change of employees. It is an ultimatum, a catalyst forcing us to ask agonizing questions: "Is this process really necessary? Why is it so inconvenient? Can't this be automated? Why are we doing this?"

The companies that heed this manifesto – that ruthlessly optimize routines, put soul into design and documentation, dare to explain rather than dictate, and build a culture of trust and authenticity – will not just attract the best talent of the next generation. They will build an IT future that works not in spite of people, but because of them: efficient, humane, breathing creative freedom. A future where technology serves people, not the other way around.

The rest are threatened with the fate of obsolete software: quiet oblivion accompanied by grumblings that “the youth are not what they used to be.”

Key images to remember:

"Routine is digital barbarism. Automate or die."
"Documentation is a map. Without it, you are lost in the jungle of processes."
"Bad design is pain. And pain is a signal: 'Change or lose.'"
"A rule without 'Why?' is dead weight. Throw it overboard."
"Authenticity is the new currency of trust. Counterfeits burn bright and fast."
"We are not asking for convenience. We are demanding it as a basic right of the digital generation."